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Waiting for the windfall

December 6, 2011 by Alan R Leave a Comment

What is the next big thing?  When will that breakthrough moment happen?  How can we prepare?  We can’t…

Success is built one step at a time.  Some of those steps are big, some are small.  I believe what Seth Godin says in this post, that we spend too much time preparing for a moment that rarely if ever happens.  We can never prepare, but we can get started.  We can do the little things that make success.  We can satisfy one customer at a time.  We can ship the next product.  You can be remarkable one day at a time.

So, the next time you find yourself preparing for that breakthrough, consider what you can do to create your own moment. 

Filed Under: General Tagged With: breakthrough, remarkable, steps, success, windfall

(Name) tag, you’re it!

November 2, 2011 by Alan R Leave a Comment

Wood Name Tag

Wood Name Tag from Naag Tag

I know who I am.  Not only that, I rarely if ever forget my own name.  The problem is, try as I may, I can’t recall everyone’s name off the top of my head.  Sure, maybe after five minutes of thinking, the name may pop in my head.  What can we do?  Well, you can wear a name tag.

I enjoy watching David Siteman Garland’s interviews at The Rise To The Top.  He talks to some amazing guests and the information you glean from these interviews is great.  One such interview was with Scott Ginsberg.  Years ago, Scott made a choice that would change the direction of his life forever; he decided to wear a name tag everyday for the rest of his life.  He even went so far as to get a name tag tattoo.  What may have started as a quirky thing to do turned into part of a business that now supports him.  So, what is important about a name tag?  Should I be concerned with name tags if I own a business?

A big part of owning a business is having a professional image.  The image you and your employees project to customers, prospective customers, and the general public can have an effect on profits.  Would you hire a plumber in a three-piece suit?  Would you hire a banker in short pants, flip flops, and a Hawaiian shirt?  The image you project will often dictate the clients and customers that are attracted (or not repelled) by you, your employees, and your business.  So, how does a name tag fit in?

First impressions are important.  If you and your employees are dressed appropriately for the clients and customers that are in your target market, you have made a good first impression.  Now, assuming that you introduce yourself to your customer, you are continuing to make a good first impression.  What happens if the customer is bad with names, did not understand what you said, or was just not paying attention to the introduction?  Name tags allow you and your employees to become more personal with the customer or client.  Some clients or customers would feel more comfortable dealing with John rather than Mr Smith.  By having a name tag, you lesson the worry of the client or customer in using he wrong name.  Since name tags vary widely, what style should you choose?

 

Name Tag - Wooden Name Tags.com

Name tag from WoodenNameTags.com

Your first impression should be memorable.  The client or customer should remember you above the competition.  Your product or service may differentiate you from the competition, but how are you, as a sales person, being remarkable and memorable?  Does a small, plastic, generic name tag sound remarkable or memorable?  What if you interfaced with clients with a name tag from Wooden Name Tags?  What if the only thing your customer or client remembers is how unique your name tag was?  Wouldn’t you want to do everything you can to be memorable?

Many businesses try to be relevant and remembered.  They believe they are being memorable by offering their logo on pens and other small trinkets but how often do those trinkets get thrown away because they are low quality or not relevant to the customer or client?  A well designed, unique, creative name tag is memorable, cost effective (able to use it over and over), and is yet another way to make you and your business remarkable.  Remarkable is what gets remembered.  Remarkable is what differentiates the common from the extraordinary.  Being remarkable drives business, drives profits, and drives growth.

How are you being remarkable in your life and business?

What can you do to your personal or professional image to be remarkable?

How can a simple name tag make you remarkable?

 

Filed Under: Laser etching, Marketing, Small Business Tagged With: business, David Siteman Garland, impressions, name tag, remarkable, Scott Ginsberg, The Rise To The Top

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Books I've Read

48 Days to the Work You Love
Being Wrong: Adventures in the Margin of Error
How Doctors Think
The Art of Possibility: Transforming Professional and Personal Life
Dirty Rotten Strategies: How We Trick Ourselves and Others into Solving the Wrong Problems Precisely
Brainstorm: Harnessing the Power of Productive Obsessions
The Creative Habit: Learn It and Use It for Life
A Book of Five Rings: The Classic Guide to Strategy
Wild at Heart: Discovering the Secret of a Man's Soul
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Startup Guide to Guerrilla Marketing: A Simple Battle Plan For Boosting Profits
Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
Seeking Wisdom: From Darwin To Munger
Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online
Thomas Paine: Enlightenment, Revolution, and the Birth of Modern Nations
The War of Art: Break Through the Blocks & Win Your Inner Creative Battles
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Where Good Ideas Come From: The Natural History of Innovation
Moonwalking with Einstein: The Art and Science of Remembering Everything
Build Your Own Wicked Wordpress Themes


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