I know who I am. Not only that, I rarely if ever forget my own name. The problem is, try as I may, I can’t recall everyone’s name off the top of my head. Sure, maybe after five minutes of thinking, the name may pop in my head. What can we do? Well, you can wear a name tag.
I enjoy watching David Siteman Garland’s interviews at The Rise To The Top. He talks to some amazing guests and the information you glean from these interviews is great. One such interview was with Scott Ginsberg. Years ago, Scott made a choice that would change the direction of his life forever; he decided to wear a name tag everyday for the rest of his life. He even went so far as to get a name tag tattoo. What may have started as a quirky thing to do turned into part of a business that now supports him. So, what is important about a name tag? Should I be concerned with name tags if I own a business?
A big part of owning a business is having a professional image. The image you and your employees project to customers, prospective customers, and the general public can have an effect on profits. Would you hire a plumber in a three-piece suit? Would you hire a banker in short pants, flip flops, and a Hawaiian shirt? The image you project will often dictate the clients and customers that are attracted (or not repelled) by you, your employees, and your business. So, how does a name tag fit in?
First impressions are important. If you and your employees are dressed appropriately for the clients and customers that are in your target market, you have made a good first impression. Now, assuming that you introduce yourself to your customer, you are continuing to make a good first impression. What happens if the customer is bad with names, did not understand what you said, or was just not paying attention to the introduction? Name tags allow you and your employees to become more personal with the customer or client. Some clients or customers would feel more comfortable dealing with John rather than Mr Smith. By having a name tag, you lesson the worry of the client or customer in using he wrong name. Since name tags vary widely, what style should you choose?
Your first impression should be memorable. The client or customer should remember you above the competition. Your product or service may differentiate you from the competition, but how are you, as a sales person, being remarkable and memorable? Does a small, plastic, generic name tag sound remarkable or memorable? What if you interfaced with clients with a name tag from Wooden Name Tags? What if the only thing your customer or client remembers is how unique your name tag was? Wouldn’t you want to do everything you can to be memorable?
Many businesses try to be relevant and remembered. They believe they are being memorable by offering their logo on pens and other small trinkets but how often do those trinkets get thrown away because they are low quality or not relevant to the customer or client? A well designed, unique, creative name tag is memorable, cost effective (able to use it over and over), and is yet another way to make you and your business remarkable. Remarkable is what gets remembered. Remarkable is what differentiates the common from the extraordinary. Being remarkable drives business, drives profits, and drives growth.
How are you being remarkable in your life and business?
What can you do to your personal or professional image to be remarkable?
How can a simple name tag make you remarkable?