While reading Brand Relevance: Making Competitors Irrelevant by David A. Aaker, I came across this quote
“You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do” – Jerry Garcia, The Grateful Dead
That started me to wonder, which one am I following? Am I trying to be the best of the best, or the one who is blazing a new trail for everyone to follow? Sure, trail blazers will make mistakes…. they will fail…. but when they succeed, it is spectacular, life changing….. world changing.
So, which one are you?
Leave a Reply
You must be logged in to post a comment.