I promise…

…to be a good person.  I promise to do my job.  I promise to operate my business in such a way that I would be happy for everyone in the world to know that I own or work for my business.  I promise to do what I promised to do.

In business, how much do promises really matter?  In a recent post (“I am here”), Seth Godin talks about how the world does not only judge a business by what it produces but how it acts and keeps it’s promises.   It is getting increasingly important to keep your promises in business, just like it was long ago.  Business is no longer only business; now it is business, personal, social, and so much else.

So what are you promising to your friends, your customers, and your family?  Does it really matter if you don’t keep your promises?  Relationships can not survive without trust.  Break your promises enough, and no one will interact with you.  Trust is the key.

Can you be trusted?  It matters more that you can imagine…